ESRI designs and develops the world's leading geographic information system (GIS) technology. They have developed a segmentation system, Community Tapestry, that operates on the theory that people with similar tastes, lifestyles and behaviors seek others with the same tastes, "like seeks like".
| Community Tapestry Population Statistics | |||
| 3 Mile | 5 Mile | 10 Mile | |
| Suburban Splendor | 33% | 27% | 13% |
| Boomburbs | 29% | 32% | 15% |
| In Style | 22% | 18% | 10% |
| Enterprising Professionals | 13% | 11% | 11% |
Suburban Splendor:
These successful suburbanites are the epitome of upward mobility, two-income, married couple families, with and without children. They are well-educated and well-employed. The wealth of this cluster is more than double that of the U.S. median. Their homes are large and luxurious and equipped with the latest in home entertainment and technology. They travel extensively for business and pleasure.
Boomburbs:
This is the fastest growing market in the United States and is home to one of the highest concentrations of young families with children. They are dual income households employed primarily in management, professional and sales occupations. This is the top market for households owning the latest in home entertainment, technology and computers.
In Style:
Professional, well-educated couples dominate this segment. They live in affluent suburban neighborhoods but embrace an urban lifestyle. More than two-thirds of households are without children. They lead an active lifestyle, enjoying golf, exercise and skiing.
Enterprising Professionals:
This market is home to young, educated, working professionals who are both single and married. They are employed in management, finance, computer, sales and office/administrative support occupations. Their household income exceeds expectations with a median of $69,960. This segment's lifestyle reflects youth, mobility and growing consumer clout.
